Calm Imaging Website Privacy Policy

Last updated: [20th June 2025]

At Calm Imaging, we are committed to protecting your privacy and ensuring that your personal data is handled responsibly. This policy explains how we collect, use, and protect your information when you visit our website (www.calmimaging.com).

1. Who We Are

Calm Imaging operates a patient-focused MRI service for individuals experiencing anxiety or claustrophobia. We are based at Spire Bushey Diagnostic Centre, Elstree, Hertfordshire.

2. What Data We Collect

We may collect the following personal data from you:

  • Name and contact details (submitted via the contact form)

  • Any personal information you include in a message to us

  • Technical data (e.g. IP address, browser type, device used)

  • Usage data (pages visited, referral source, time on site)

3. How We Use Your Data

We use your data to:

  • Respond to your enquiries and provide relevant information

  • Improve our website and service experience

  • Comply with legal and regulatory obligations

We do not use your data for marketing or advertising purposes, and we do not share your data with third parties unless legally required or as needed to operate the website (e.g. email delivery services).

4. Legal Basis for Processing

Under UK GDPR, we process your personal data based on:

  • Consent – You give consent when submitting the contact form.

  • Legitimate interest – To provide and improve our services.

5. Data Storage and Retention

Your data is stored securely and only for as long as necessary:

  • Form submissions are held only long enough to respond to your query.

  • Technical data is anonymised and used for basic analytics purposes.

6. Cookies and Analytics

We may use basic cookies to improve your website experience. If we implement third-party tracking (e.g. Google Analytics), a cookie consent banner will be shown for your approval.

You can manage cookies through your browser settings.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access your data

  • Request correction or deletion

  • Withdraw consent at any time

  • Lodge a complaint with the ICO (Information Commissioner’s Office)

To make a data-related request, contact us via our Contact Form.

8. Contact Us

For any privacy-related queries, please reach out using the Contact page on our website.